Datum · Free sourced briefing

Learn On Their Dollar, Not Yours

What AI can actually do for an owner-led industrial, construction, or engineering firm in Alberta or BC. What going first has already cost everyone else. And the one thing that separated the projects that worked from the ones that quietly died. Seven pages. Every claim linked to a real source. No pitch.

Send me the briefing.

One email. Seven pages. Every source linked. Read it in one coffee.

Written by Colette Kenney, P.Eng. · knowyourdatum.ca

P.Eng. + master's in psychology 20 years inside WSP, Grey Owl Engineering, General Dynamics Founder, Baseline Energy Every claim sourced
The problem

You have been poking at AI. Nothing has landed.

You have real ideas. And so far, nothing has actually landed.

That is not a you problem. S&P Global found that 42% of companies have abandoned most of their AI work, up from 17 percent a year earlier. Nearly half of all pilot projects get scrapped. The failure is the norm, not the exception.

Here is the good news buried in that. Every one of those failures was paid for by someone else. Their budget. Their wasted year. Their liability. This briefing is how you learn from all of it without spending a dollar of your own to find out.

No hype. No vendor pitch. Just what is real, what it costs, and what actually works, with the receipts to prove every word.

Who this is for

Firms that build real things.

Owners, partners, and founders of industrial, construction, engineering, fabrication, and operations-heavy firms in Alberta and BC, roughly 10 to 100 people.

If you run a firm that builds real things and you are tired of AI advice from people who have never met a P&L or a job site, this was written for you.

What is inside

Seven pages. Four things you can use.

01

Where AI actually pays

The five back-office jobs where AI actually pays for firms like yours, and why the flashy use case most owners fund is the wrong one.

02

Seven expensive mistakes

Each one already made and paid for by another firm. Including the professional liability section, specific to APEGA and EGBC, that nobody else in this space is even mentioning. If you or your people stamp work, read that one before you touch another AI tool.

03

The one number that predicted success

Projects run with dedicated outside ownership reached the finish line 66% of the time. Internal builds, only 33%. Twice the failure rate, same technology. We show you why.

04

Now think about yours

One page at the end that turns it on your own firm. Which idea sitting on your desk right now is already making one of these mistakes.

Why it's free

Knowing where the mines are buried does not get you across the field. This briefing shows you every trap and the one variable that decides who makes it through. Doing it in your firm, with your people and your constraints, is the hard part, and that is the work I get paid for. Which is exactly why I can afford to make this briefing completely honest. Honesty is the entire point.

Who wrote it
Colette Kenney, P.Eng. Founder, Baseline Energy & Datum

Written by Colette Kenney, P.Eng., with a master's in psychology. Twenty years inside firms like yours, running project controls and cost control at WSP, Grey Owl Engineering, and General Dynamics. An engineer who understands the tools, and a psychologist who understands why your people won't tell you the truth about them. Founder of Baseline Energy. Every claim in the briefing links to a real, current source, and where a number is contested, it says so.

Get the briefing

Learn on their dollar, not yours.

Send me the briefing.

No spam, no sales call, no catch. If it helps and you want to talk, you will know where to find me.